ARI Registry Services officially announced its aggressive targeting of the DNS services market at an event in Toronto last week.
The company says it is the named DNS provider in over 450 new gTLD applications, giving it a substantial foot in the door should they be approved by ICANN.
That’s almost three times as many applications as ARI is involved with as registry provider.
“To our competitors, we are coming for you,” a tired and emotional ARI CEO Adrian Kinderis said during the launch event at a club in Toronto last Tuesday, which DI attended.
“Bring it on,” equally tired and emotional executives from larger competitors were heard to mutter in the audience.
ARI seems to be targeting just TLD operators to begin with, while competitors such as Verisign, Neustar and Afilias also offer managed DNS to enterprises.
ARI already runs the DNS for Australia’s .au.