Sedo is to host a charity auction for the domain name e.co, under a deal with .CO Internet, manager of the newly relaunched Colombian ccTLD.
The auction will run from June 7 to June 10, with the final hour hosted live at the Internet Week show in New York, simultaneously webcast to the Internet Retailer and TRAFFIC conferences.
The winner of the auction gets to choose which charity the sale price is donated to.
Juan Diego Calle, CEO of the registry, said e.co is “perhaps the shortest, most memorable digital brand in the world”, which is hard to argue with.
Could we see seven figures? It seems quite possible.
Let’s hope the winning bidder throws the money at a worthy cause and doesn’t blow it on a donkey sanctuary or something.