Symantec has partnered with Dyn to offer a free DNS service to mobile Norton users.
As part of its new mobile strategy, expected to be announced later today, Symantec will provide free DNS resolution with a built-in filter that blocks potentially dangerous domains.
Dyn.com will provide the back-end, which will compete with the likes of OpenDNS and Google’s DNS service.
Non-technical users will be able to download a client application that configures their local DNS to work with the service, which drops one barrier to entry.
Symantec reportedly expects to earn revenue from advertising links – presumably by intercepting NXDOMAIN responses and providing sponsored error pages.
So the deal could be a bit of a money-spinner for Dyn; it’s certainly a further validation of its service.
But is it sexy? Hmm…