Research in Motion is to change its corporate name to BlackBerry, after the popular mobile devices it makes.
The company reportedly announced the news at the launch of the Blackberry 10 in London today,
Why mention this on a domain name industry news blog?
- It means RIM will be able to more easily get its company name as a dot-brand new gTLD. Under the current rules, .rim would be problematic because it’s the Slovenian translation of Rome, a protected capital city name.
- Great excuse for a rim.jobs headline.
- It’s a very slow news day.
It should be pointed out that RIM could have applied for .blackberry in the current new gTLD round, but it didn’t.