Microsoft has revealed that its long-awaited gaming platform previously known as Project Natal will be officially known as “Kinect”.
While the company has a trademark on the word, it does not currently own the domain name kinect.com.
It’s registered and redirecting to CAHG, which appears to be an advertising agency specialising in the pharmaceutical industry.
Kinect is widely recognized as a global leader in interactive marketing and promotion and serves as the Interactive Agency of Record for many market-leading brands in the US, Europe, Asia, South Africa, and the Middle East.
I expect lucky CAHG could shortly find itself on the receiving end of an offer it cannot refuse.
There is some precedent: four years ago, when Nintendo launched the Wii, the domain wii.com belonged to Weyerhaeuser, a forestry products company.
It took a few months for the name to change hands, for an undisclosed sum.