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Jones distances herself from racy Go Daddy ads

Kevin Murphy, October 7, 2013, 10:17:29 (UTC), Domain Policy

Former Go Daddy general counsel Christine Jones has said she “didn’t particularly like” the company’s wildly successful, if sexually provocative, TV advertising.

Jones is one of several candidates for the Republican gubernatorial nomination in the company’s home state of Arizona.

She began her campaign officially this week, having come out on Twitter in August, and spoke to The Republic.

Asked about the “racy” TV spots, which were often focused on a large-chested woman with the Go Daddy logo emblazoned on her skimpy attire, Jones told the paper:

A lot of people have asked me about the Go Daddy ads, and to be candid, I didn’t particularly like those ads, either. If I had been running marketing, the ads would’ve been very different. But in the grand scheme of things, the ads ended up being pretty harmless. The ads really made that company successful, and that success allowed me to focus my personal time on developing policy, which made the Internet a better and safer place for users, especially children. Once people get to know me and they differentiate the marketing spin, which is this kind of edgy, Go Daddy-esque style, from my role there — which was running a place that had a lot of serious people doing a lot of serious work — they’ll understand there is a difference.

Some locals seem to be assuming that Go Daddy will support Jones’ campaign, with the paper reporting that “Jones’ entry into the race has political insiders — and opponents — intrigued and even unsettled by her resume and potentially hefty financial backing.”

There’s not a great deal of information about Jones’ positions in the interview, however.

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Comments (5)

  1. Andrew says:

    I would think Bob Parsons would back her, but not GoDaddy itself.

    It would be easier for her if she had not had a cameo in one of the Super Bowl commercials.

  2. John Berryhill says:

    “There’s not a great deal of information about Jones’ positions”

    I’m not sure if your link is session-specific, but it didn’t work for me. Going in through the home page of the paper works, and there are certainly some interesting positions, such as limiting the number of “able bodied” people who qualify for Medicaid (the US low income medical assistance program). I, for one, had no idea how expensive it was for the state of Arizona to provide medical services to people who, by definition, are healthy. Usually, it’s the ones who are not “able bodied” who are the problem. But the notion of ending medical services to healthy people is quite an insightful approach.

    • Kevin Murphy says:

      Sorry if the link didn’t work for you. It didn’t look session-specific.

    • Luc Seufer says:

      That’s the first step of the plan to reduce the state of Arizona’s expenses, second one is to bring more revenues by increasing real estate taxes on homeless people.

  3. Andrew says:

    She has updated her site with some info about her platform.

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