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Breaking: Go Daddy files for $100 million IPO

Kevin Murphy, June 9, 2014, 21:13:09 (UTC), Domain Registrars

Go Daddy has filed its S-1 registration form with the US Securities and Exchange Commission, signalling its intention to go public.

The filing reveals the company plans to raise $100 million with the share sale.

Go Daddy’s revenue for 2013 was $1.1 billion, up from $910.9 million in 2012, the filing reveals.

But the company said it uses “bookings” as a measure of its success, due to the way its revenue is collected up-front but recognized on its books over the term of the domain or hosting contract.

Bookings were $1.4 billion in 2013, up from $1.25 billion in 2012.

Go Daddy is loss-making, recording a net loss of $199.8 million in 2013 and $279 million in 2012.

The company has 57 million domains under management and hosts 8.5 million web sites, according to the S-1. Those are spread between 12 million customers, a number that grew by 1.3 in 2013.

A surprising 24% of its sales come via its customer service people; the rest comes through its web site.

Go Daddy planned to IPO in 2006, but subsequently yanked the offering due to “market uncertainties” and then-CEO Bob Parsons’ apparent discomfort with the process.

In 2011 the company was taken over by the investment firms KKR, Silver Lake Partners, and Technology Crossover Ventures, paying a reported $2.25 billion for a 65% stake.

Since then, an eventual IPO has not been a matter of if, but when.

I’m tweeting more nuggets from the S-1 as I find them.

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Comments (2)

  1. Acro says:

    Everything in life is the chained result of something else 😀
    http://acro.net/blog/domains/how-i-saved-godaddy-in-2001/

  2. John Berryhill says:

    I think part of the IPO involves Network Solutions putting a share of GoDaddy stock in your account if you don’t opt out.

Leave a Reply to John Berryhill