Demand Media has completed the spin-off of its domain name business, Rightside.
Shares in the new company, which will be listed on the Nasdaq stock exchange, went to existing Demand Media shareholders.
Trading under the ticker symbol NAME, Rightside stock started off at $16.77 yesterday morning and is currently trading at around $15.07.
Rightside comprises number two registrar eNom, retail registrar Name.com, new gTLD portfolio registry United TLD (which is branded Rightside), and its share of auction house NameJet.
It is headed by CEO Taryn Naidu and chairman David Panos.
The company also today named its initial board of directors.