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Donuts racks up 8,000 sales with three gTLD launches

Kevin Murphy, September 18, 2014, 09:56:50 (UTC), Domain Registries

Donuts’ sold another 8,000 domains on the first day of base-price general availability of its three latest gTLDs — .church, .guide and .life.

.church was the strongest performer of the three, with 3,409 new names registered. Its total is now 4,044.

.guide added to 2,895 to total 3,386, while .life added 1,783 to wind up at 2,106.

These are not exceptional numbers for new gTLD launches but they’re pretty much par for the course with niche TLDs nowadays.

All three gTLDs were won by Donuts at auction against other applicants over the last 12 months.

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