Employ Media wants to hear from companies interested in registering .jobs domain names in bulk, at the start of its recently approved landrush process.
The company has set up a web site to handle expressions of interest of “high level business concepts on how these domain names could be developed either individually or in bulk”.
Before now, .jobs domains have been limited to the name of the company registering them. IBM, for example, uses ibm.jobs to bounce to its HR pages.
Employ Media applied to ICANN to liberalize the namespace, allowing the registration of the names of professions and places, and was successful over the objections of many existing jobs boards.
From the press release:
“We believe accepting EOI’s will facilitate dialog with potential RFP applicants. We’re particularly interested in hearing ideas comprising a bulk number of domains,” states Tom Embrescia, Chairman of Employ Media. “Up to now, we’ve only allowed company names such as www.Applebees.jobs and www.UnionPacific.jobs. Now we are looking for ideas for how companies can easily and uniformly distribute their jobs and related information to user-intuitive sites such as www.Chicago.jobs, www.sales.jobs, and www.restaurant.jobs.”
Right now, the company is only looking for 150-word outlines of business ideas. The RFP period will begin shortly after the EOI period closes on August 24 (less than two weeks from now).
Employ Media already has plans in place with the DirectEmployers Association to launch universe.jobs, a free jobs portal using thousands of premium .jobs domains as entry points.
It remains to be seen how concrete these plans are, although the two outfits have already run a “beta test” of the scheme, so I’m guessing they’re quite firm.
If you fancy your chances, the RFP site is RFP.jobs.
There are at least two filthy domain hacks I intend to apply for. All I need to do is think of a way I can pretend they benefit the global HR community, which is an unfortunate prerequisite.