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New gTLD extortion? Registry asks Facebook for $35,000 to register its brand

Kevin Murphy, January 16, 2015, 04:25:48 (UTC), Domain Registries

More Chinese weirdness, or just plain old trademark owner extortion?

The registry for the new gTLD .top is asking Facebook to cough up $35,000 in order to defensively register one of its trademarks as a .top domain — probably facebook.top — according to a Facebook executive.

The registry’s demand — which some are cautiously likening to “extortion” — is linked to the release of name collision domains in .top, which is due to start happening today.

Nanjing, China-based registry Jiangsu Bangning Science & Technology runs the .top gTLD.

It has been in general availability since November 18 and currently has just shy of 40,000 names in its zone file, making it the 16th-largest new gTLD.

I haven’t checked whether they’re all legitimate buyer registrations, but given the shape the new gTLD industry is in right now I have my doubts.

From today, Jiangsu Bangning is running a month-long “Exclusive Registration Period”, according to ICANN records.

But Facebook domain manager Susan Kawaguchi today complained on an ICANN GNSO Council call that the registry had asked for $4,500 for a Sunrise period registration and now wants an extra RMB 180,000 ($30,000) because the desired domain is on its collisions block-list.

UPDATE: The registry says the price is just RMB 18,000. It blames a typo for the error.

I don’t know for sure what domain Facebook wants — I’ve reached out to Kawaguchi for clarification — but I rather suspect it’s facebook.top, which appeared on the list of 30,205 name collisions that Jiangsu Bangning was obliged by ICANN to block.

Name collisions are domains that were already receiving traffic prior to the launch of the new gTLD program. ICANN forces registries to block them for a minimum of 90 days in order to mitigate potential security risks.

According to the registry’s web site, Sunrise registrations cost RMB 18,000 per name per year. That’s about $3,000 a year for a defensive registration, a ridiculously high sum when compared to most new gTLDs.

There’s no mention on its site that I can find of the additional RMB 180,000 collision release fee, but Kawaguchi forwarded an email to the GNSO Council that strongly suggests that trademark owners with brands on the .top collisions list face the inexplicable extra $30,000.

Sunrise prices, just like regular general availability prices, are not controlled by ICANN in new gTLDs.

There are no rules I’m aware of governing pricing for collision names, nor am I aware of any registry costs that could justify a $30,000 fee to register one. A premium generic string may be worth that much, but asking that amount for a trademark smacks of extortion.

So, assuming this isn’t just a breakdown of communication, is the registry trying to screw Facebook in a targeted fashion, knowing it has deep pockets and a cybersquatting target painted on its back, or is it applying a $30,000 fee to every domain coming off its collisions list this week?

Facebook isn’t the only big tech company with its primary trademark on the list — Microsoft, Google, Twitter and Amazon also appear on it, along with many other famous brands.

Kawaguchi said she’s taken her complaint to ICANN Compliance.

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Comments (1)

  1. Tom says:

    London bridge is falling down … Beginning of the end

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