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Casino.com plotting top-level domain bid?

Kevin Murphy, August 16, 2010, 12:41:17 (UTC), Domain Registries

Is this the first gambling-related new top-level domain applicant?

Casino.com, in this frankly odd press release, seems to be dropping hints that it would be interested in applying for a new TLD when ICANN opens up the bids next year.

Discussing the controversy over the porn-only .xxx domain, the release goes on to say:

In spite of this, online casino sites are considering the idea of a unique domain as well, hoping that it will give them the same impact as governments and schools by using .gov and .edu.

It would of course be a huge shock if there were no gambling TLDs proposed in the first round.

I expect a .poker or .casino TLD could be quickly flipped for millions, given the potential value of their sunrise auctions. Casino.com itself was sold for $5.5 million, back in 2003.

Of course, actually applying to ICANN for .poker could be an expensive gambit. With multiple applicants, it’s one TLD that could easily head to auction.

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