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Europeans digging new gTLD more than Americans?

Kevin Murphy, March 9, 2015, 14:00:14 (UTC), Domain Registrars

Are European registrants more likely to register new gTLD domain names than those in the US and elsewhere?

That’s the view of Tucows, which sees more new gTLD action from its European OpenSRS resellers than it does from others.

In a blog post last week, OpenSRS blogger Gustavo Arruda noted that Americans are still stuck in a .com mindset:

Our European resellers are leading the charge. We expected the European market to be more open to new gTLDs and that prediction proved correct. It’s a market used to ccTLDs so having a couple hundred more new gTLDs was not a big deal.

North American resellers are lagging behind. It continues to be a very .COM-centric market that is still skeptical about too much choice.

South American and Asian resellers complain about the English-centric nature of new gTLDs. A lot of the new gTLDs we have launched do not make sense in these markets so adoption has been slow.

The post came as OpenSRS recorded its 100,000th new gTLD domain sale.

One reason for the Euro-slant in the market could be the relatively good performance of city gTLDs, most of which are European, and which are easily grasped concepts for buyers familiar with ccTLDs.

Hover, Tucows’ retail registrar, is geo-targeting which TLDs it offers visitors. As DI is based in London, I get offered .london domains prominently when searching for domains there.

The only US geo-gTLDs available to date are .vegas and .nyc.

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Comments (2)

  1. Rubens Kuhl says:

    .nyc is an US GeoTLD, and it’s doing quite well, specially considering it’s restricted to New York City registrants.

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