If you live in the UK, you’ve probably seen the annoying-as-hell (yet consequently effective) WeBuyAnyCar.com commercials on TV.
Now the company is going after the domain webuyanymotors.com, owned by another British company with a similar business model, with a UDRP proceeding.
WeBuyAnyCar has obviously spent a fair bit of money building its brand up recently, but are “car” and “motors” really confusingly similar?
Trying singing along to the commercial using “motors”. It just doesn’t scan properly.