Recent Posts
- Alibaba, Name.com among new RDRS opt-ins
- The Swiss can register .swiss domains from next week
- .ai up to 425,000 domains
- A million “free” .music domains up for grabs
- D3 to get $5 million in crypto to apply for .ape gTLD
- Alibaba hit with ICANN breach notice
- New Vegas conference “Davos for Web3 interoperability”
- ICANN content policing power grab may be dead
- Cable company unplugs its dot-brand after acquisition
- Germany crosses 10,000 dot-brand domains milestone
- Founders out as Com Laude gets equity injection
- PIR’s Diaz to leave domain industry
- Some registrars have already quit ICANN’s Whois experiment
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- Internet could get one-letter gTLDs (but there’s a catch)
- .ai registry fights deadbeats with tweaked auction rules
- Amazon and Google among .internal TLD ban backers
- .ai registry advises buyers not to use GoDaddy
- .post liberalizes with new sunrise period
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- .austin names launch on blockchain
- Freenom shuts down 12.6 million domains — report
- GoDaddy’s next .xxx contract may not be a done deal
- GlobalBlock blocking 2.5 million domains
- Microsoft moving its cloud apps from .com to .microsoft
- ICANN 79: anonymous trolls and undercover lawyers
- ICANN scores win in single-letter .com lawsuit
- Cosmetics brand terminates its gTLD
- Up to 70 jobs on the line at Nominet as .uk regs dwindle
- Governments back down on new gTLD next round delay
- Private auctions could be banned in new gTLD next round
- ICANN meeting venue “insensitive and hurtful”
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- GAC spinning up new gTLD curveball at ICANN 79?
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- GoDaddy wants to cut the bullshit from .xxx
- Dueling domain blocking services to launch at ICANN 79
- Freename tries to bridge DNS and blockchain
- Olive retires from ICANN
- Whois policy published without life-saving disclosure rule
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- Tucows reports 2023 results
- Twitter “completely unresponsive” on clickable domains
- ICANN spends $5 million more than planned in first fiscal half
- .art takes a million domains off its premium list
- KeyTrap ‘the most devastating vulnerability ever found in DNSSEC’
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- New gTLD lottery to return in 2026
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- Domain universe grows on new gTLDs despite .com shrinkage
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- How to qualify for a $40,000 gTLD
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- WebUnited inks deal to “mirror” country’s TLD in the blockchain
- GoDaddy project unveils brand-blocking calculator
- Report: Monster “misappropriated” millions from Epik
- .com is shrinking but Verisign raises prices again anyway
- D3 announces fourth crypto new gTLD client
- Donald Trump loses second UDRP case
- UK cybersquatting complaints hit record low
- No excuses! PIR to pay for ALL registries to tackle child abuse
- ICANN insists it is working on linkification
- Namecheap sues ICANN over .org price caps
- GoDaddy offers free Ethereum blockchain integration
- Epik reveals who is running the company
- Epik gets acquired again! The plot thickens…
- Airline gTLD crashes and burns
- First chunks of new gTLD Applicant Guidebook drop
- Epik to reveal its owners soon
- Another crypto firm to apply for a new gTLD
- Monster and Royce are NOT involved in Epik?!
- Nominet to overhaul .uk registry, turn off some services
- Russia blames DNSSEC, not Ukraine, for internet downtime
- Team Internet says revenue beat estimates
- Sold for over $20k, insure.ai and dog.ai back in .ai’s expired names auction
- .ai helps UDRP cases rise in 2023, WIPO says
- Freenom’s domains land at Gandi after termination
- .ru domains fly off the shelf as Western sanctions bite
- ICANN picks its first ever Supreme Court
- Lebanon’s ccTLD going back to Lebanon after ICANN takeover
- ICANN picks the domain it will never, ever release
- ICANN approves domain takedown rules
- Has Epik gone “woke”?
- First bits of new gTLD Applicant Guidebook expected next week
- ICANN bans closed generics for the foreseeable
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- After 14 years, ICANN practices what it preaches on IDNs
- Weak demand for private Whois data, ICANN data shows
- .ing doing way better than .meme
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- INCO flips a gTLD to Identity Digital
- Anguilla fears the .ai junk drop
- Five more gTLDs get launch dates
- $10 million of ICANN cash up for grabs
- Almost 50,000 .ai domains sold in a quarter
- ICANN threatens to regulate your speech [RANT]
- Life insurance company kills dot-brand
- ICANN finds new home for Lebanon’s TLD after founder’s death
- ICANN begs people to use its new Whois service
- Shiba Inu outs itself as crypto new gTLD applicant
- Over 50,000 .ai domains sold in three months
- Amazon planning new push into registrar market?
- Registries and registrars vote ‘Yes’ to new DNS abuse rules
- ICANN predicts flattish 2025 for domain industry
- Fast-growing Gname buys another 150 registrars
- GoDaddy service to let you block domains in over 650 TLDs
- Did I find a murder weapon in a zone file?
- ICANN drops the “man” from Ombudsman
- Have your say on police domain takedown powers
- Most registrars are shunning ICANN’s new Whois system
- Nominet to take over .gov.uk
- ICANN picks Istanbul for 2024 meeting
- ICANN’s private Whois data request service goes live
- .au regs slide on 2LD anniversary
- ICANN accused of power grab over $271 million auction fund
- A registrar is getting blamed for an Israeli war propaganda site
- Two more dot-brands bite the dust
- Google sells five-figure AI domain and six-figure .ing hack
- .blackfriday is still a bit rubbish
- Internet Naming Co acquires five more gTLDs
- Domain universe grows despite .com drag
AIDS.sucks at $1.5 million and other .sucks premium weirdness
The new .sucks gTLD has some interesting pricing for its reserved premium names. Notably aids.sucks, which currently carries a $1.5 million first-year fee at one registrar.
As far as I can tell, 101domain is the only registrar that is currently publishing its prices for .sucks premium names.
I had a bit of a play around with its web site, to see if I could discover which strings the registry has flagged as premium and which appear to be blocked by the registry.
aids.sucks was the most expensive domain I found, by some margin, at $1.5 million.
The presumably puts it within the pocketbook of, say, a pharmaceuticals company, but probably not a support group.
101domain confirmed that the published price was not an error and is based on the registry’s pricing, but said it was considering lowering it.
That price, and all the other prices cited in this article, are retail prices that would include the registrar’s mark-up.
The next-highest price I could find was $450,000 for sex.sucks.
The string “sex” is usually highly priced on registries’ reserved lists. It’s a slightly different story for .sucks, however, because registry policy states that all pornography is banned. The registrant would have to find a different use.
porn.sucks does not appear to carry a premium fee.
I could not find any other physical diseases carrying premium fees, and it seems that cancer.sucks is not available to register.
However, anxiety.sucks is $4,500, depression.sucks is $12,000, and suicide.sucks is available for $16,500.
It’s worth noting at this point that .sucks is not alone in putting premium prices on domains such as these — suicide.club and aids.club both carry $5,500 fees, for example.
Sports domains baseball.sucks, football.sucks, soccer.sucks, basketball.sucks and hockey.sucks all carry $75,000 fees.
On the vices: poker.sucks is also $75,000, gambling.sucks is $42,000, beer.sucks is $27,000 and alcohol.sucks is $4,500. Other strings, such as casino.sucks, do not appear to be premiums.
This patchy premium coverage goes for entertainment too. While television.sucks ($88,500) and music.sucks ($15,000) are premiums, internet.sucks and radio.sucks are not.
In relationships, gay.sucks is listed at $27,000 (lesbian.sucks does not appear to be premium) and dating.sucks is $15,000.
I tried a few common racial slurs and found them to be unavailable. Vox Pop has a policy against cyber-bullying, which may account for that.
racism.sucks costs $52,500, however.
Religious terms blocked?
Some religious terms are considered premium, while others are not available to register.
.sucks is currently in its sunrise period, so unavailable names have presumably been blocked by the registry for some reason.
I found that christianity.sucks carries a premium price tag of $75,000, while church.sucks is $30,000 and christian.sucks is $34,500.
catholic.sucks is not available, nor are jesus.sucks, christ.sucks and moses.sucks.
But catholicism.sucks, protestant.sucks, methodist.sucks baptist.sucks, can be bought for the regular reg fee.
hindu.sucks, hinduism.sucks, buddhist.sucks and buddhism.sucks are all for sale at the usual price.
judaism.sucks and jews.sucks are available at the regular reg fee, but jew.sucks is not available.
islam.sucks, muslim.sucks and muslims.sucks are not currently available. Nor is muhammed.sucks. But mohammed.sucks and muhammad.sucks are available.
I wonder what we can fairly infer from these apparent discrepancies.
Registry defensives?
As you might expect, the name of the registry is reserved — that happens in pretty much ever gTLD.
It remains to be seen whether Vox Pop will eat its own dog food and allow third-party criticism on its site.
It turns out johnberard.sucks (Vox Populi CEO) is not available. Neither are the names of Rob Hall, CEO of Vox Pop parent Momentous, and Uniregistry CEO Frank Schilling, who is involved in the TLD is some currently undisclosed capacity.
rob.sucks, john.sucks and frank.sucks are all not available to register.
As controls, I checked out other common male first names and the full names of other major registry/registrar CEOs and found them all available.
It will be interesting to see if any of these names are ever developed into criticism web sites by their owners.
these new gtlds are so so so so so weird
cannot wait for this nonsense to finish up so we can get back onto the path of REALITY
Nice post Kevin. 🙂
1.5 million… when every extension including AidsSucks.com is freely available to register…
It is confusing. I search for sfdafdsasfdaafd.sucks and I get the annual fee to be “249.00 – 2,199.00 USD”
Well what is it? $249? $2,199? Never seen anything so confusing.
The price weirdness you’re seeing is because of the registry policies. If you read previous articles on this site about the extension, a trademark holder who registers the domain during Sunrise will be paying the $2200 per year price tag, while a regular schmo who registers the domain during GA will be paying the $250 per year price. The registry themselves have decided that trademark holders should pay nearly 10 times more per year to protect their brand.
Uselessssss