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Go Daddy splashes out $28m on Marchex domain portfolio

Kevin Murphy, April 22, 2015, 12:49:36 (UTC), Domain Sales

Go Daddy has acquired about 200,000 domain names from Marchex for $28.1 million.

The sale comes as Marchex seeks to extricate itself from the domain name business in order to focus on mobile advertising analytics.

It works out at about $140 per domain.

Go Daddy said that it will make the domains available via its multi-registrar Afternic platform, which should massively increase their visibility among potential buyers.

The deal was a “unique opportunity” that doesn’t represent a change in direction for the registrar.

Domain Name Wire has an interview with company senior VP Mark McLaughlin over here which explains Go Daddy’s plans in a bit more detail.

Marchex said that it has also sold $6.7 million worth of domains from the portfolio separately since January.

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