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Eurovision deploys dot-brand for ludicrous song contest

Kevin Murphy, May 19, 2015, 22:15:29 (UTC), Domain Registries

It isn’t making a song and dance about it, but the European Broadcasting Union is promoting is annual Eurovision Song Contest using its new dot-brand gTLD, .eurovision.

The default registry domain, nic.eurovision, is mirroring its regular web site — found at eurovision.tv — ahead on Friday night’s televised show.

It’s the only domain in the .eurovision zone so far; the EBU does not seem to be properly promoting the dot-brand yet.

That’s a pity for the domain industry, as Eurovision has a TV viewership measured in the hundreds of millions.

For those outside of the EBU’s 40 participating countries… Eurovision is an annual song competition contested by singers from mostly European nations, viewed in the UK largely as an excuse to have a bit of a mildly derisive giggle at our beloved neighbors’ taste in music, dress, culture, language, and so on.

Last year it was won by an Austrian drag queen with a beard. It’s like that, you understand.

The 60th annual televised Eurovision final takes place on Friday Saturday night.

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Comments (9)

  1. Snoopy says:

    “but the European Broadcasting Union is promoting is annual Eurovision Song Contest using its new dot-brand gTLD, .eurovision”

    ////////////

    In what way is it promoting “nic.eurovisioin”??

  2. Acro says:

    Luxemburg, deux points.

  3. Jaap Akkerhuis says:

    Domain is still in name collision mode:

    ;; ANSWER SECTION:
    eurovision. 3600 IN A 127.0.53.53

  4. Jean Guillon says:

    I hope Eurovision has the idea to write history and I just cannot wait for a conchita.eurovision.

  5. The ludicrous final is on Saturday. Don’t miss it! 🙂

Leave a Reply to Acro