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.jobs landrush beauty contest opens

Kevin Murphy, August 28, 2010, 20:04:03 (UTC), Domain Registries

Employ Media has made a request for proposals from companies that want to apply for generic .jobs domain names, to predictable criticism.

ICANN recently permitted the company to start selling non-“company name” .jobs domains, and the RFP is the first phase of its plan.

It basically constitutes a landrush process, albeit one that makes .cn registrations seem laissez faire, and in which you don’t actually get to “own” any domain names at the end.

To apply, companies have to present Employ Media with a business plan and a list of their desired domains, among other information.

The registry appears to be reluctant to talk about the money side of things, other than the non-refundable $250 application fee.

The closest thing in the RFP to an outstretched palm appears to be this paragraph:

Employ Media’s role is to make .JOBS domain names available to those interested in serving the needs of the International HR management community as set forth in the .JOBS Charter. Describe how your proposal will contribute to Employ Media’s role in a manner that reflects the value (financial, services or otherwise) of the proposed .JOBS domains.

The CollegeRecruiter.com blog, and some reader comments, suggest that the registry has been asking potential applicants for “creative” ideas, including revenue sharing deals, and then threatening legal action when such overtures are recounted in public fora.

CollegeRecruiter’s CEO Steven Rothberg was one of the leading opponents of the .jobs liberalization plan.

The only organization I’m aware of that is on record intending to respond to the RFP is the DirectEmployers Association, which intends to apply for thousands of generic domains under its controversial universe.jobs plan.

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