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Nominet to run .blog’s back-end

Kevin Murphy, May 13, 2016, 16:57:26 (UTC), Domain Services

Nominet is to run the back-end registry systems for .blog, the company announced this evening.

We reported earlier today that .blog has a surprise new owner — Knock Knock, Whois There, which belongs to Automattic, owner of WordPress.com — and it seems the change of ownership comes with a change of back-end.

Primer Nivel, the company that applied for .blog and just transferred the ICANN contract to Automattic, had named Malaysian also-ran Qinetics as its original back-end.

“Nominet will provide the registry services, as well as technical support to the registrar channel,” Nominet said tonight. The deal includes EPP and DNS.

Nominet’s press release confirms that registrants will not need a WordPress.com account to buy a .blog domain name.

It’s the second big back-end deal for Nominet in recent weeks. The company recently revealed it will be taking over technical services for all 28 of Minds + Machines new gTLDs.

Automattic/KKWT is predicting 250,000 .blog registrations in 2016, and general availability is not expected until the fourth quarter.

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