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Registrars selling .xyz names for pennies

Kevin Murphy, June 1, 2016, 10:43:02 (UTC), Domain Registries

XYZ.com’s campaign to keep its volumes high as .xyz approaches its second anniversary seem to have resulted in basically free registrations.

Uniregistry said yesterday that it has started selling .xyz domains for just $0.01, and NameCheap is offering them for $0.02.

The prices, which apply to first-year registrations, kicked in yesterday and expire at midnight June 3.

Over in China, Xin Net and West.cn are both pricing the domains at a relatively huge CNY 2 ($0.30).

I expect there are similar offers at other registrars too.

West.cn. the largest .xyz registrar, said last week that it is also subsidizing renewals for the month of June, bringing the cost down to $2.73.

The aforementioned registrars have big splashes announcing the offers on their home pages.

XYZ said Friday that it has put aside “several million dollars” to advertise its birthday on registrar storefronts and elsewhere.

Uniregistry said that from June 3 to June 30 the price will be just $0.18.

Uniregistry’s current .xyz volume is measured in the tens of thousands. It’s ranked just behind Go Daddy, which does not appear to be participating in this promotion, by .xyz domains under management.

.xyz went into general availability June 2, 2014.

Since August 2015, not long after its anniversary deletes have been substantially outstripping renewals, but adds have been going nuts.

It has about 2.8 million domains in its zone file right now, two million of which have been added in the last 12 months.

Despite the anniversary hoopla this time around, there was not a big spike in .xyz registrations around its first birthday last year, when it added a fairly normal 50,000 or so domains.

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Comments (2)

  1. Adam says:

    There isn’t much left that hasn’t been picked through. I’m sure there are some things still available.

  2. Penny registrations might be the only way for .XYZ to maintain its #1 position by volume, as many of those sub-$1 registrations from before begin dropping like flies. Especially with other registries like .TOP gaining ground in China.

    Setting aside all the discounted registrations, I wonder what percentage of existing .XYZ domains were paid for in full during their last registration / renewal cycle. 5%? 2%? 1%? Less?

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