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Richemont kills off two more dot-brands
Kevin Murphy,
May 22, 2017, 15:04:08 (UTC),
Domain Registries
Luxury goods maker Richemont has decided to ditch two more of its dot-brand gTLDs.
The company has asked ICANN to terminate its registry contracts for .chloe and .montblanc, according to documents published by ICANN late last week.
Chloe is a fashion brand; Mont Blanc sells pens, jewelery and such.
No reason was given for either termination. Registries are allowed to self-terminate their Registry Agreements for any reason, given 180 days notice.
In both cases, ICANN has already agreed not to transfer the gTLD to a new operator. That’s a special privilege dot-brands get in their RAs.
Neither gTLD ever progressed beyond a single nic.brand placeholder page
Four additional Richemont dot-brands — .piaget, .iwc, .cartier, .panerai — have also been live for two years or more but are in identical states of disuse.
Richemont also runs .watches, .手表 and .珠宝 (Chinese for “watches” and “jewelry” respectively) which have been in the DNS for over 18 months but do not yet have any published launch plans.
The company was a somewhat enthusiastic early adopter of the new gTLD concept, providing speakers to industry events well before the application window opened back in 2012.
It applied for 14 strings in total, 10 of which eventually went live. It dumped two of its dot-brands before contract-signing and lost two auctions for generic strings.
Both .chloe and .montblanc are expected to be removed from the DNS in October.
There are now 22 new gTLDs that have voluntarily terminated their RAs.
Would expect lots of other brands to follow suit. Little doubt the very biggest will stay in it for a long time but overall this is just an unnecessary expense for the companies involved.