SaudiNIC has kicked off the landrush phase for its recently approved Arabic-script country-code top-level domain, السعودية.
The registry is using the term “landrush” to describe what other registries would call general availability. As of yesterday, it’s first-come-first-served.
Registrants must be Saudi citizens or owners of Saudi trademarks, and the registration process requires the necessary documents to be filed. It’s Arabic-script only.
There won’t be much of an aftermarket; flipping domains is frowned upon and each registrant has to show a “reasonable relationship” to the domain they want to register.
UPDATE: I’ve been told that the launch may have been delayed, which I am attempting to confirm. The registry web site is still announcing yesterday as the launch date.