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Neustar ditches .biz for .neustar

Kevin Murphy, December 4, 2017, 13:01:38 (UTC), Domain Registries

Registry operator Neustar has migrated all of its web sites to its .neustar gTLD, abandoning its original home at .biz.

The company announced today that its main site can now be found at home.neustar. Its old neustar.biz already redirects to the dot-brand domain.

It’s also using domains such as marketing.neustar, security.neustar and risk.neustar to market its various services.

Neustar has been using its dot-brand extensively for years, adding at least 10 new sites this year, but today marks the formal blanket switch away from its old .biz branding.

The gTLD has over 600 names in its zone file, of which about 15 resolved to active .neustar web sites according to the last scan I did. There’s probably more today.

It must have been a bit of a Sophie’s Choice for the company.

Neustar has been using its own .biz ever since it went live with the gTLD over 15 years ago, a case of eating its own dog food when few others would, but it now clearly sees a tastier future in its dot-brand business.

The company acts as the back-end for almost 200 dot-brands already — about a third of those that went live from the 2012 gTLD application round — and seems to be laying the groundwork for a big push in the next round (expected at some point after 2020).

The rebrand should give Neustar some first-hand experience of the challenges current and future clients could face when switching to a dot-brand gTLD.

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Comments (1)

  1. Steve Gobin says:

    Congratulations to Neustar but the new website looks disastrous with Firefox…

Leave a Reply to Steve Gobin