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Shocker! After 15 years, Afilias kicks Neustar out of Australia

Kevin Murphy, December 18, 2017, 17:54:55 (UTC), Domain Registries

Afilias has been awarded the contract to run .au, Australia’s ccTLD, kicking out incumbent Neustar after 15 years.
It’s currently a 3.1 million-domain contract, meaning it’s going to be the largest back-end transition in the history of the DNS.
It’s also very likely going to see the price of a .au domain come down.
Neustar, via its 2015 acquisition of AusRegistry, has been the back-end provider for .au since 2002. That deal is now set to end July 1, 2018.
auDA, the ccTLD manager, said today that Afilias was selected from a shortlist of three bidders, themselves whittled down from the initial pool of nine.
It’s not been disclosed by auDA who the other shortlisted bidders were, and Afilias execs said they do not know either. I suspect Neustar would have been one of them.
The contract was put up for bidding in May, after auDA and Neustar failed to come to terms on a renewal.
At 3.1 million domains under management, .au is currently bigger than .org was when Afilias took over the back-end from Verisign in 2003.
Back then, .org was at 2.7 million names. It’s now at over 10 million.
“It’s the biggest transition ever, but not by much,” Afilias chief marketing officer Roland LaPlante said.
CTO Ram Mohan said that it should actually be easily than the .org transition, which had the added wrinkle of switching registrars from Verisign’s legacy RPP protocol to the now-standard EPP.
auDA said that Afilias will start reaching out to the 40-odd current .au registrars about the transition “as early as this week”.
About half of registrars are already on Afilias’ back-end and about half are ICANN-accredited, LaPlante said.
“We don’t expect to have many changes for registrars, but we have plenty of time to prepare them for what is needed,” Mohan said. “It ought to be a fairly easy glide path.”
There will be a live test environment for registrars to integrate with prior to the formal handover, he said.
There are several local presence requirements to the contract, so Afilias will open up a 20-person office in Melbourne headed by current VP of corporate services John Kane, who will shortly move there.
The company will also have to open a data center there, as the contract requires all data to be stored in-country.
Mohan, LaPlante and Kane said they’re all jumping on planes to Melbourne tonight to begin transition talks with local interested parties.
Financial terms of the deal are not being disclosed right now, but LaPlante said that .au registrars should see prices come down. This could lead to lower prices for registrants.
They currently pay AUD 17.50 ($13.44) per domain for a two-year registration, and I believe Neustar’s cut is currently around the $5 (USD) per year mark.
Afilias is not known for being a budget-end back-end provider, but it seems its slice of the pie will be smaller than Neustar’s.
LaPlante said that fees charged to registrars will be set by auDA, but that it now has flexibility to reduce prices that it did not have under the incumbent.
“Some savings should flow down to registrars as part of this,” he said.
The term of the contract is “four or five years” with options to renew for additional years, he said.
The loss of .au has no doubt come as a blow to Neustar, which paid $87 million for AusRegistry parent Bombrra just two years ago.
While Bombora also had dozens of new gTLD clients, many dot-brands, .au was undoubtedly its key customer.

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Comments (3)

  1. Not shocked says:
    January 6, 2018 at 11:09 pm

    Another not so brilliant investment by Neustar. How many times before they realizing that landing on your face is not an accomplishment?

    Reply
  2. Mike says:
    February 14, 2018 at 12:22 pm

    Afilas 60% lower bid price wins the new contract but will the paying .au domain name consumers see it and when?
    .au registrants have been ripped off for years!
    “Not for profit auDA” has over $21 million in the bank!
    http://www.smh.com.au/small-business/smallbiz-tech/millions-of-australian-domain-name-owners-ripped-off-20170807-gxqpzs.html

    Reply

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