Recent Posts
- Alibaba, Name.com among new RDRS opt-ins
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- .ai up to 425,000 domains
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- ICANN 79: anonymous trolls and undercover lawyers
- ICANN scores win in single-letter .com lawsuit
- Cosmetics brand terminates its gTLD
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- Governments back down on new gTLD next round delay
- Private auctions could be banned in new gTLD next round
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- WebUnited inks deal to “mirror” country’s TLD in the blockchain
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- Report: Monster “misappropriated” millions from Epik
- .com is shrinking but Verisign raises prices again anyway
- D3 announces fourth crypto new gTLD client
- Donald Trump loses second UDRP case
- UK cybersquatting complaints hit record low
- No excuses! PIR to pay for ALL registries to tackle child abuse
- ICANN insists it is working on linkification
- Namecheap sues ICANN over .org price caps
- GoDaddy offers free Ethereum blockchain integration
- Epik reveals who is running the company
- Epik gets acquired again! The plot thickens…
- Airline gTLD crashes and burns
- First chunks of new gTLD Applicant Guidebook drop
- Epik to reveal its owners soon
- Another crypto firm to apply for a new gTLD
- Monster and Royce are NOT involved in Epik?!
- Nominet to overhaul .uk registry, turn off some services
- Russia blames DNSSEC, not Ukraine, for internet downtime
- Team Internet says revenue beat estimates
- Sold for over $20k, insure.ai and dog.ai back in .ai’s expired names auction
- .ai helps UDRP cases rise in 2023, WIPO says
- Freenom’s domains land at Gandi after termination
- .ru domains fly off the shelf as Western sanctions bite
- ICANN picks its first ever Supreme Court
- Lebanon’s ccTLD going back to Lebanon after ICANN takeover
- ICANN picks the domain it will never, ever release
- ICANN approves domain takedown rules
- Has Epik gone “woke”?
- First bits of new gTLD Applicant Guidebook expected next week
- ICANN bans closed generics for the foreseeable
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- After 14 years, ICANN practices what it preaches on IDNs
- Weak demand for private Whois data, ICANN data shows
- .ing doing way better than .meme
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- Dev releases free open-source TLD registry platform
- INCO flips a gTLD to Identity Digital
- Anguilla fears the .ai junk drop
- Five more gTLDs get launch dates
- $10 million of ICANN cash up for grabs
- Almost 50,000 .ai domains sold in a quarter
- ICANN threatens to regulate your speech [RANT]
- Life insurance company kills dot-brand
- ICANN finds new home for Lebanon’s TLD after founder’s death
- ICANN begs people to use its new Whois service
- Shiba Inu outs itself as crypto new gTLD applicant
- Over 50,000 .ai domains sold in three months
- Amazon planning new push into registrar market?
- Registries and registrars vote ‘Yes’ to new DNS abuse rules
- ICANN predicts flattish 2025 for domain industry
- Fast-growing Gname buys another 150 registrars
- GoDaddy service to let you block domains in over 650 TLDs
- Did I find a murder weapon in a zone file?
- ICANN drops the “man” from Ombudsman
- Have your say on police domain takedown powers
- Most registrars are shunning ICANN’s new Whois system
- Nominet to take over .gov.uk
- ICANN picks Istanbul for 2024 meeting
- ICANN’s private Whois data request service goes live
- .au regs slide on 2LD anniversary
- ICANN accused of power grab over $271 million auction fund
- A registrar is getting blamed for an Israeli war propaganda site
- Two more dot-brands bite the dust
- Google sells five-figure AI domain and six-figure .ing hack
- .blackfriday is still a bit rubbish
- Internet Naming Co acquires five more gTLDs
- Domain universe grows despite .com drag
Donuts releases free TLD-neutral name-spinner
Donuts has announced the release of a free name-spinner tool for registrars and resellers.
Relevant Name Search, found at rns.domains, isn’t a destination site in itself, but will be free for registrars to integrate into their storefronts.
The company said it’s been in beta testing with eNom, Dreamhost, Dynadot and Name.com, with eNom using it for over a year.
The service recalls something similar released by Verisign.
However, unlike the Verisign NameStudio tool, Donuts said RNS is “registry-neutral”, meaning it’s not designed to plug its own portfolio of TLDs over those from other registries.
I subjected the service to a quick, non-scientific test today and found the results much more semantically relevant than the Verisign tool, which only returns .com, .net and .cc results.
When I used NameStudio in November to search for “vodka”, my best offering was dogvodka.com. With RNS, I was offered the likes of vodka.bar, vodka.rocks, vodka.party, vodka.social and vodka.trade (all of which appear to carry premium pricing).
While Verisign offered me funattorney.com on a search for “attorney”, Donuts offered up attorney.lawyer, attorney.lgbt and attorney.blog.
RNS does not ignore legacy gTLDs, however. Doing a search for something a little more niche will bring up .com and .net domains, appropriately (in my view) ranked.
Search for “birmingham taxi” and you’ll get three relevant .limo domains (yeah, .limo exists, apparently) before birminghamtaxi.net.
Similarly, if you want to open up a pizza place in Cardiff, search for “cardiff pizza” and you’ll get offered cardiff.pizza, cardiffpizza.menu, cardiffpizza.restaurant, cardiffpizza.cafe and cardiffpizza.delivery before you get to cardiffpizza.com.
Many domain investors would say that the .com is unarguably the superior domain (it’s also unregistered and non-premium), but even those people would have to admit that the five more prominent suggestions have more semantic relevance.
Donuts said that RNS is configurable to take into account TLD-specific promotions, geography and marketing campaigns, and that it can be integrated with a single API call.
Interesting, I wonder if data on promotions registrars are running on non-Donut TLDs might provide Donuts an insight into their competitors too..
Another way to do this would be to go to the registrar’s web site and look.
Of course… but doesn’t beat having all their search queries and ranking in a reliable and programmable way!
True enough. Gathering data programmatically would have advantages, if indeed that data was obtainable.
@Dan
How would donuts know if a TLD is on promotion? it looks like the tool only provides relevancy spinning – no price points or conversion data etc…
@Tony the features page describes how registrars can weight their promotions and tracking etc.