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Namecheap’s Move Your Domain Day actually works

Kevin Murphy, March 9, 2018, 14:12:52 (UTC), Domain Registrars

Namecheap appears to have done a year’s worth of transfers in a single day, on its annual Move Your Domain Day promotion.

The company said this week that the promotion, which ran on March 6 this year, saw 20,590 domains transferred in from other registrars.

That’s pretty good compared to its usual transfer activity.

Registry report data shows that Namecheap usually gets 1,000 to 1,500 inbound transfers per month, across all gTLDs.

Move Your Domain Day was originally set up to capitalize on protests over GoDaddy’s support for the Stop Online Piracy Act in late 2011.

That year, when it benefited from greater publicity, the company said it saw over 40,000 transfers.

During the promotion, Namecheap discounts transfers and donates $1.50 per domain to the Electronic Frontier Foundation.

This year, the EFF will be getting a check for $30,885.

Namecheap said earlier in the week that it was having problems processing inbounds from GoDaddy, which it claimed was throttling automated Whois queries, but said it would process the transfers regardless.

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