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Baidu gets Chinese approval for .baidu

Kevin Murphy, July 24, 2018, 17:16:38 (UTC), Domain Registries

It seems China’s Draconian licensing program for TLD registries is not limited to foreigners.

Chinese internet giant Baidu on Friday became the latest new gTLD registry operator to get the nod to run a TLD by the Ministry of Industry and Information Technology.

The approval was for .baidu, which is currently pre-launch with no launch plan on record.

Despite the brand match, it’s not technically a dot-brand gTLD — its ICANN contract has no Specification 13, which contains various carve-outs for single-registrant spaces.

While not particularly well-known in the English-speaking world, Baidu is second only to Google in terms of search engine market share, due to its dominance in China.

The company had 2017 revenue of almost CNY 85 billion ($12.5 billion).

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