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New gTLDs rebound in Q2
Kevin Murphy,
August 21, 2018, 13:56:09 (UTC),
Domain Registries
New gTLD registration volumes reversed a long trend of decline in the second quarter, according to Verisign’s latest Domain Name Industry Brief.
The DNIB (pdf), published late last week, shows new gTLD domains up by 1.6 million sequentially to 21.8 million at the end of June, a 7.8% increase.
That’s the first time Verisign’s numbers have shown quarterly growth for new gTLDs since December 2016, five quarters of shrinkage ago.
[table id=51 /]
The best-performing new gTLD across Q2 was .top according to my zone file records, adding about 600,000 names.
.top plays almost exclusively into the sub-$1 Chinese market and is regularly singled out as a spam-friendly zone. SpamHaus currently ranks it as almost 45% “bad”.
Overall, the domain universe saw growth of six million names, or 1.8%, finishing the quarter at 339.8 million names, according to Verisign.
Verisign’s own .com ended Q2 with 135.6 million domains, up from 133.9 million at the end of March.
That’s a sequential increase of 1.7 millions, only 100,000 more than the total net increase from the new gTLD industry.
.net is still suffering, however, flat in the period with 14.1 million names.
ccTLDs saw an increase of 3.5 million names, up 2.4%, to end June at 149.7 million, the DNIB states.
But that’s mainly as a result of free TLD .tk, which never deletes names. Stripping its growth out (Verisign and partner ZookNic evidently have access to .tk data now) total ccTLD growth would only have been 1.9 million names.
.App launch helped the rebound a lot.
Yeah, by about 275,000 names.
So two new gtlds accounted for 1/2 the quarterly growth. (600K + 275K) out of 1.7M.
Most of the growth was concentrated in just a handful of TLDs.
.online and .shop went up by about 100k apiece too.
I suspect this is due to a combination of discounting particularly via China (e.g. .club) and new releases (e.g. .app).
It would be a mistake to see this as “real growth”. The ntld market is circling lower.