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Book review — “Domain Names: Strategies and Legal Aspects”

Kevin Murphy, October 18, 2018, 11:57:40 (UTC), Domain Policy

I’ve only ever read two books about the domain name industry.

The first one was Kieren McCarthy’s excellent Sex.com, the 2007 barely believable non-fictional tech-thriller that seemed to deliberately eschew inside-baseball policy talk in favor of a funny and rather gripping human narrative.

The second, Domain Names – Strategies and Legal Aspects, by Jeanette Soderlund Sause and Malin Edmar, is pretty much the diametrical opposite.

The book, published in its second edition in June, instead seems bent on explaining the complex intersection of domain names and intellectual property rights in as few words as it is able.

Coming in at a brisk 150 pages, it’s basically been engineered to funnel as much information into your brain as possible in as short a space of time as possible.

I blazed through my complimentary review copy during a three-hour train journey a couple months ago.

About half-way through, I realized I had done absolutely no background reading about the authors or publisher, and had no idea who the intended reader was.

The introduction, written for the 2014 first edition by a Swedish civil servant then on the GAC, gives the misleading impression that the book has something to say about multistakeholderism, DNS fragmentation, or new gTLD controversies.

It doesn’t. If the authors have any political opinions, you will not learn them from Domain Names.

What you will get is a competent reference work geared primarily towards IP lawyers and brand management folk who are newbies to the world of domain names.

The authors are both Swedish IP lawyers, though Soderland Sause is currently marketing VP for the .global gTLD registry.

The first half of their book deals with introducing and briefly explaining the high-level technical aspects of the DNS and the basic structure of the market, then discussing the difference between a trademark and a domain name.

An occasionally enlightening middle section of about 30 pages deals with strategies for selecting and obtaining domains, either as fresh registrations or from third parties such as cybersquatters, investors or competitors.

But the second half of the book — which deals with UDRP and related dispute resolution procedures — is evidently where the authors’, and presumably readers’, primary interest lies.

It goes into comparative depth on this topic, and I actually started to learn a few things during this section.

As a newcomer to the work, I cannot definitively say whether the new and updated content — which I infer covers developments in new gTLDs and such over the last four years — is worth the £120 upgrade for owners of the first edition.

It also seems to have gone to the printers before it was fully clear how ICANN was going to deal with GDPR; a third edition will likely be needed in a couple of years after the smoke clears.

I’d be lying if I said I had any fun reading Domain Names, but I don’t think I was supposed to.

I can see myself keeping it near my desk for occasional reference, which I think is what it’s mainly there for.

I can see IP lawyers or ICANN policy wonks also keeping copies by their desks, to be handed out to new employees as a primer on what they need to do to get their hands on the domains they want.

These juniors can then absorb the book over a weekend and keep it by their own desks for future reference, to be eventually passed on to the next n00b.

If that’s what it’s for, I think the authors have done a pretty good job of it.

Domain Names – Strategies and Legal Aspects, 2nd edition, by Jeanette Soderlund Sause and Malin Edmar, is published by Sweet & Maxwell.

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