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DNS inventor says .luxe first innovation in a decade

Kevin Murphy, December 10, 2018, 07:57:17 (UTC), Domain Registries

DNS inventor Paul Mockapetris has endorsed MMX’s foray into the blockchain as “the first genuine piece of DNS related innovation that I have seen in the last decade”.

The quote came in an MMX press release this morning, which provided an update on the launch of .luxe as the first gTLD that publishes information to the Ethereum blockchain as well as the DNS.

As I attempted to describe a few months ago, .luxe is being sold as an alternative way to address blockchain assets such as cryptocurrency wallets, which currently use nonsense, immemorable 40-character hashes.

MMX has built an API that allows registrars to automatically associate .luxe domains with Ethereum addresses.

The registry said today it now has 11 registrars signed up to use this API, along with 60 more selling vanilla .luxe domains.

In addition to its launch distribution partner, the wallet provider imToken, MMX said it has also signed up Bitxbank, BeeNews, BEPAL, Hillstone Partners, Math Wallet, MTC Mesh Network, Qufen, Fbee, and ChainDD, which all appear to be Asian blockchain software companies.

It expects to announce support for two non-Ethereum blockchains in the first half of next year.

Judging by zone files, .luxe names have not exactly been flying off the shelves since launch.

It had around 2,600 names in its zone file yesterday, having entered general availability about a month ago.

Despite this, CEO Toby Hall said in this morning’s press release that MMX’s initial investment in .luxe (I assume he’s referring to the R&D investment rather than the cost of applying for the gTLD) has already been recouped.

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Comments (3)

  1. Snoopy says:

    Is he getting paid?

  2. Alex Mayrhofer says:

    How is this different from the TLD-neutral “DNS to DID” draft specification?

    https://tools.ietf.org/html/draft-mayrhofer-did-dns-00

    (Disclaimer – i’m one of the authors…)

    best,
    Alex

Leave a Reply to Alex Mayrhofer