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XYZ reveals .monster gTLD launch dates

Kevin Murphy, February 4, 2019, 12:36:53 (UTC), Domain Registries

XYZ.com has quietly unveiled its launch plan for its recently acquired gTLD, .monster.

General availability, with no eligibility requirements, is due to begin April 1.

The 30-day sunrise period is due to begin in just a couple of weeks — February 18.

.monster was acquired late last year from recruitment web site Monster.com, which had intended to operate it as a dot-brand, for an undisclosed sum.

Before the acquisition closed, Monster and ICANN amended the registry contract to cut the special dot-brand terms that would have removed the need for a sunrise period and would have prevented the domain being sold to regular registrants.

XYZ also intends to run a week-long Early Access Period — where premium prices apply — starting March 21.

I quite like the idea of .monster as an open gTLD.

While it’s certainly not going to perform as well volume-wise as .xyz, say, I can see it fitting nicely into the “quirky” niche occupied currently but the likes of Donuts’ .guru and .ninja — not really viable as standalone TLDs, but decent enough as part of a portfolio.

The company is pitching the TLD as “a domain for creative thinkers, masters of their craft, and modern-day renegades.”

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Comments (2)

  1. Snoopy says:

    “The company is pitching the TLD as “a domain for creative thinkers, masters of their craft, and modern-day renegades.””

    It is complete junk.

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