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Google launches .dev with some big-name anchor tenants

Kevin Murphy, February 20, 2019, 11:20:37 (UTC), Domain Registries

Google is bringing .dev to general availability this week, and it’s already signed up some recognizable brands as anchor tenants.

Salesforce.com, GitHub and Cloudflare are among several outfits that have already developed web sites using pre-launch .dev domains granted to them by Google Registry.

Salesforce is offering developer tools at the catch crm.dev, GitHub is running a spin-off tool at github.dev and Cloudflare has workers.dev.

All are developed sites, among many more highlighted by Google’s “chief domain enthusiast” Ben Fried in a blog post yesterday.

Sites targeting female coders and offering advice on accessibility issues have also been launched.

.dev appears to have attracted over 500 registrations during its pre-launch periods, including sunrise.

Yesterday, it entered its Early Access Period, a week in which early birds can acquire .dev domains for a premium fee.

From five figures yesterday, prices decrease each day until they hit their .com-equivalent regular pricing on February 28.

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