Latest news of the domain name industry

Recent Posts

Emoji domains get a 😟 after broad study

Kevin Murphy, October 28, 2019, 18:05:18 (UTC), Domain Tech

Domain names containing emojis are a security risk and not recommended, according to a pretty comprehensive review by an ICANN study group.

The Country-Code Names Supporting Organization has delivered the results of its 12-person, 18-month Emoji Study Group, which was tasked with looking into the problems emoji domains can cause, review current policy, and talk to ccTLD registries that currently permit emoji domains.

The ESG didn’t have a lot of power, and its recommendations are basically an exercise in can-kicking, but it’s easily the most comprehensive overview of the issues surrounding emoji domains that I’ve ever come across.

It’s 30 pages long, and you can read it here (pdf).

Emojis are currently banned in gTLDs, where ICANN has to approve new Unicode tables before they can be used by registries at the second level, under its internationalized domain name policy, IDNA 2008.

But ccTLDs, which are not contracted with ICANN, have a lot more flexibility. There are 15 ccTLDs — almost all representing small islands or low-penetration African nations — that currently permit emoji domains, the ESG found.

That’s about 6% of Latin-script ccTLDs out there today. These TLDs are .az, .cf, .fm, .je, .ga, .ge, .gg, .gq, .ml, .st, .to, .tk, .uz, .vu, and .ws.

Five of them, including .tk, are run by notorious freebie registry Freenom, but perhaps the best-known is .ws, where major brands such as Budweiser and Coca-Cola have run marketing campaigns in the past.

The main problem with emojis is the potential for confusing similarity, and the ESG report does a pretty good job of enumerating the ways confusability can arise. Take its comparison of multiple applications’ version of the exact same “grinning face” emoji, for example:

Emoji comparison

If you saw a domain containing one of those in marketing on one platform, would you be able to confidently navigate to the site on another? I doubt I would.

There’s also variations in how registrars handle emojis on their storefronts, the report found. On some you can search with an emoji, on others you’ll need to type out the xn-- prefixed Punycode translation longhand.

In terms of recommendations, the ESG basically just asked ICANN to keep an eye on the situation, to come to a better definition of what an emoji actually is, and to reach out for information to the ccTLDs accepting emojis, which apparently haven’t been keen on opening up so far.

Despite the lack of closure, it’s a pretty good read if you’re interested in this kind of thing.

Tagged: , , , , , , , , , , , , , , , , , , , , , , ,

Add Your Comment