Lego, maker of the popular building block toys, is rapidly becoming one of the most UDRP-happy big-brand trademark holders.
The company recently filed its 150th claim, and has so far recovered well over 250 domains that included its trademark.
With over 100 UDRPs filed so far in 2010, that works out to an average of roughly one complaint every three days, and a total spend easily into the hundreds of thousands of dollars.
Its success rate to date is 100%, with no complaints denied.
Its successfully recovered domains include oddities such as legogiraffepenis.com, which appears to be based on this amusing misunderstanding.
If Lego keeps up its current rate of enforcement, it will likely pass Microsoft in the next few months in terms of total cases filed. It’s already filed more than Yahoo and Google.
But it still has a long way to go to catch up with AOL, possibly the most prolific UDRP complainant, which has close to 500 complaints under its belt.