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No .com price increases this year. Thanks, coronavirus!

Kevin Murphy, March 26, 2020, 07:55:53 (UTC), Domain Registries

Verisign won’t increase prices on .com or any of its other TLDs this year.

The promise comes as part of a package of coronavirus-related measures the company announced on its blog yesterday. Verisign said:

In order to support individuals and small businesses affected by this crisis, Verisign will freeze registry prices for all of our Top-Level Domains (TLDs), including .com and .net, through the end of 2020. In addition, we will soon deploy a program, available to all retail registrars, to provide support and assistance for domain name registrants whose domain names will be expiring in the coming months.

No additional details on the proposed registrant support program were made available.

The pricing news sounds good, especially for high-volume domain owners such as domainers and trademark owners, but it should be noted that in the case of .com it amounts to a mere two-month price freeze.

Under the terms of its current agreement with ICANN, it can’t raise prices at all. The controversial proposed amendments that recently attracted about 9,000 objections, would reinstate price-raising powers.

However, assuming ICANN approves the new contract, which seems likely, Verisign would only be able to up its fees in the final four years of its six-year deal. The first of those four years begins October 20 this year.

Conceivably, it could have announced a 7% price hike for .com on October 21, but the company has now said that it will not.

Verisign also said yesterday that it’s donating an “initial” $2 million to “first responders and medical personnel in the Northern Virginia area, the United Way’s COVID-19 relief efforts, and the Semper Fi & America’s Fund”.

It is also doubling the funding available to the scheme where it matches employees’ charitable donations, which could increase (and incentivize) giving to coronavirus-related causes.

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