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Google’s .new now generally available

Kevin Murphy, July 21, 2020, 16:08:41 (UTC), Domain Registries

After many months of pre-launch registration periods, Google has taken its .new gTLD to general availability today.

Names in .new are not cheap, have strict usage restrictions, and are not available at most of the larger registrars.

You may recall that Google is doing something quite innovative with the gTLD — each .new domain must resolve to a page in which the visitor can immediately (or after logging in) create something new, such as a blog, image, spreadsheet, presentation, webcast and so on.

Over 500 domains have been claimed during sunrise and limited registration periods so far, and dozens are live and functioning according to spec already.

I’ve seen prices ranging from about $450 at Gandi to $550 at 101domain. Google Domains prices names at about $540.

Due to the high registry pricing and restrictions, many registrars do not seem to be carrying the TLD. But GA started just a few minutes ago at time of posting so it’s possible more might come online shortly.

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