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XYZ launches its beauty-themed gTLDs with slashed prices

Kevin Murphy, December 1, 2020, 16:18:00 (UTC), Domain Registries

XYZ.com is readying the launch of its four recently acquired beauty-themed gTLDs, along with one other.

.skin, .hair .makeup and .beauty entered their sunrise periods today, where they will stay until February 10.

All four were acquired from L’Oreal earlier this year, but .makeup was the only one that had launched and gone through its mandatory sunrise.

Despite this, XYZ is putting .makeup through what it calls a “trademark owner landrush”, where domains will cost IP owners about a grand.

That’s actually a lot cheaper than the price L’Oreal had the domains at during general availability — deterrent pricing of around $5,500 wholesale per year.

It looks like all four domains in this mini-portfolio will be priced around the $20 mark at registrars during general availability, which is due to begin March 2.

There’s also going to be an Early Access Period for seven days from February 10.

All of the above also applies to .quest, which XYZ acquired from a Hong Kong multilevel marketing firm a year ago. XYZ is marketing it as a TLD for “gurus, knowledgeable experts, and authorities in any field”.

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