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XYZ adds .tickets to its gTLD stable
XYZ.com has taken over the ICANN registry agreement for the gTLD .tickets, according to records.
It looks to be the registry’s 23rd TLD, the latest of XYZ’s acquisitions of unused or floundering new gTLDs.
In the case of .tickets, it’s picking up a low-volume, high-price TLD with some rather onerous registration restrictions.
The TLD was originally set up by UK-based Accent Media to provide a space where people going to music, theater and sporting events, for examples, could buy tickets in the assurance that the sellers were legit.
Would-be .tickets registrants have a five-day waiting period before their domains go live, while the registry manually verifies their identities from paper records such as passports or driving licenses.
That high-friction reg process is one reason the shelf price for a .tickets domain is well over $500 a year.
It’s also a reason why very few .tickets domains have been sold. The registry peaked at fewer than 1,200 names in its zone file in 2018 and has been on the decline ever since.
It had 769 names in its zone at the end of March this year.
Registry reports show that the majority of its names are registered via brand-protection registrars and are likely unused. Searches for active .tickets sites return fewer than 100 results.
XYZ might be able to turn this around by smoothing out the reg friction and lowering the price.
But even just 1,000 names at $500 a year could be considered a nice little earner as part of a portfolio with low overheads from economies of scale. XYZ already runs even higher-priced, lower-volume zones such as .cars and .auto.
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