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GoDaddy welcomes four porn TLDs

Kevin Murphy, July 21, 2021, 15:58:16 (UTC), Domain Registries

GoDaddy may not have the raunchy public image it once promoted, but it’s now the official registry for tens of thousands of porn-related domain names.

The gTLDs .xxx, .porn, .adult and .sex made the move from UNR’s back-end to GoDaddy Registry this week, IANA records show.

These almost certainly the TLDs that MMX was talking about last week when it said it had ICANN approval to reassign four contracts, which it did not name.

IANA records still show the sponsor as ICM Registry for all four, suggesting the deal was structured a little differently to the 20-odd other gTLDs in MMX’s portfolio, which are still with MMX.

MMX said earlier this year that it was selling its entire portfolio to GoDaddy for at least $120 million.

.xxx, which launched the earliest — pre-2012 — is the largest of the TLDs, with around 55,000 names under management. .porn has about 10,000 and the other two have about 8,000 each.

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Comments (5)

  1. amplify says:

    Kevin, you had me do some quick research into adult domains. I find it interesting that 4% of the internet is porn. This would mean that 5 million dot coms (give or take) would be used for adult purposes while there is roughly 80,000 split between the four. Were they ever really needed?

    • Kevin Murphy says:

      Registrar market share data suggests that at least a quarter of regs, probably much more, are defensive in these TLDs.

      • amplify says:

        There we have it. They must exist for the sole purpose of alleviating confusion between sites. The happy ones here are the registrar and registry, while most likely the registrant doesn’t mind protecting their brand. This is just free money for the former!

        Great data find.

  2. I think that about 90% of the regs are defensive.

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