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Facebook rebrand: did one new gTLD or domainer just hit the jackpot?

Kevin Murphy, October 20, 2021, 08:06:10 (UTC), Domain Sales

Facebook is reportedly just days away from unveiling a major corporate rebranding, which will raise only one question in the minds of DI readers: what domain is it going to use?

Citing an unnamed source, The Verge is scooping that a name change is coming in the next week or so “to reflect its focus on building the metaverse”.

The article suggests that we’re looking at a new parent company, with a new umbrella brand, for services including Facebook, Instagram, WhatsApp and Oculus, along the same lines as Google’s reorganization under the Alphabet monicker a few years back.

You’ll recall that Alphabet famously chose abc.xyz as its domain, giving a huge early boost to marketing efforts at XYZ.com’s .xyz registry.

Could a different TLD registry get a similar leg-up from a new Facebook identity?

If the company has chosen a dictionary word for its brand, we’re looking at either something in a new gTLD, or a .com that would likely have to have been purchased from a domain investor.

If the domain has been bought on the secondary market, it almost certainly would have been acquired via a pseudonymous proxy, to avoid price gouging and to keep the name a secret.

Other options are that Facebook has come up with some fanciful neologism and bought the domain at reg price, or has selected a brand from a domain already in its portfolio.

The Verge expects a revelation by the company’s Connect conference October 28, but says it could come sooner.

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Comments (5)

  1. Russian Troll says:

    Pretty sure that would be Metaverse.com

  2. stephen says:

    They also own meta.com

  3. Ethan says:

    The domain name of Alphabet is abc(dot)xyz rather than alphabet(dot)xyz

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