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XYZ counting standard sales as “premiums” because its fees are so expensive

Kevin Murphy, November 19, 2021, 07:25:41 (UTC), Domain Registries

Portfolio gTLD registry XYZ appears to be counting regular sales of domains in certain TLDs as “premium” wins, because the base reg fee is so high.

The company said in a recent blog post that it sold over 270 “premium” names in October, but it added the following caveat:

Premium XYZ Registry domains refer to premium domains for extensions with standard and premium domains, and XYZ’s premium namespaces such as .Cars, .Storage, .Tickets, .Security, etc.

So if a name in a .com-equivalent priced TLD such as .xyz had been flagged as a premium by the registry and sold for a few thousands bucks, that counts as a premium sale, but any sale at all in .cars, where all domains cost a few thousand bucks regardless of the second-level string, also counts as a premium.

This reporting practice appears to bring in .security, .storage, .protection, .car, .auto, and .theatre, which all retail for four figures as standard. It also includes .tickets, where you won’t get much change out of a grand. It doesn’t include the fourth member of the cars family, .autos, where domains are priced as .com-equivalent.

I’m not sure how I feel about this.

You can’t accuse the registry of being misleading — it’s disclosing what it’s doing pretty prominently mid-post, not even reducing the font size.

And you can’t reasonably argue that a standard $3,000 .cars domain, which renews at $3,000 a year, for example, has less claim to the adjective “premium” than a domain in .hair that has a premium-tier EPP code selling for $3,000 but renewing at $20.

It just feels weird to see the word used in this way for what appears to be the first time.

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