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The Top Ten Hottest Posts of 2010

Kevin Murphy, December 29, 2010, 16:57:19 (UTC), Gossip

Tumbleweeds are blowing through the domain name industry this week, which makes it an excellent time to take a look back at 2010, in the form of a list of this blog’s most widely read posts.

In descending order, here are the top ten DomainIncite stories of 2010:

ICANN had no role in seizing torrent domains
When ICANN stood accused by the blogosphere of helping the US government shut down dozens of .com domains in November, it took the organization a full week to officially deny it. In the meantime, it kicked off a Twitter campaign encouraging people to visit this post, making it the year’s most-read by some margin.

dotFree’s “free” domain names explained
Everyone wants something for nothing, so when I provided the first interview with the chief executive of the recently launched dotFree Group in August, it gathered a lot of attention. It turned out .free domains may not be as “free” as some had hoped.

WordPress.com becomes a domain name registrar
When I spotted that WordPress.com owner Automattic had received an ICANN registrar accreditation, company CEO Matt Mullenweg was good enough to link back to this post when he subsequently announced the move to his readers in October.

First reactions to ICANN’s VI bombshell
It was the biggest shake-up in the domain name industry in a decade – ICANN announced in November that it would start letting registrars and registries own each other. The full repercussions have yet to be felt, but this post summarized some of the early reactions.

ICANN will not attend White House drugs meeting

When and how governments and law enforcement should be able to block domain names is an ongoing hot topic for the industry. This September post broke the news that ICANN would not participate in US talks about blocking “fake pharmaceuticals” web sites.

Porn group starts anti-XXX campaign
The ongoing .xxx drama continues to be one of the key domain name industry stories that plays just as well with a mainstream readership. In addition, including the keywords “xxx”, “group” and “porn” in the same headline has proven disturbingly useful for acquiring search engine traffic.

Gaming scandal hits Russian domain launch
Internationalized domain names finally arrived on the internet in 2010, and the launch of Russia’s .РФ (.rf) IDN ccTLD was easily the biggest success story. It has racked up almost 700,000 registrations in the last two months, but was hit by allegations of registrar gaming, which I reported on here.

ICANN told to ban .bank or get sued
The road to the approval of ICANN’s new gTLD program was widely anticipated to have wrapped up by the end of the year. It didn’t, but that didn’t stop some eleventh-hour special pleading by organizations such as the Financial Services Roundtable.

Whistleblower alleged shenanigans at DirectNIC
DirectNIC has had its fair share of legal troubles in 2010. First it was sued for cybersquatting by Verizon (which it denied) and then, as I reported in this December post, a former employee alleged a complex scheme to make money through fraudulent domain arbitrage (which it denied, then settled).

Survey reveals demand for .brand TLDs
A World Trademark Review survey revealed mixed reactions from trademark lawyers and corporate marketing departments to new TLDs, but it did reveal that most companies would use their “.brand” TLD, if they had one, as their primary online address.

Let’s hope 2011 brings such a diverse range of interesting topics to write about. I’m certain it will.

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