Japanese printer maker Canon has become the first global brand to throw its hat into the new gTLD ring.
The company said in a press release today that it will apply for .canon as soon as ICANN finalises the process for doing so.
From the release:
Canon has made the official decision to begin necessary procedures to acquire “.canon” upon the introduction of the new system. Following approval for the new gTLD system, which is expected to take place after the latter half of 2011, Canon will make full use of the new domain name to increase the convenience and effectiveness of its online communications.
Medieval battle recreation societies are unlikely to provide much competition for the string.