BX.com, an e-commerce software vendor, is inviting offers for its domain name, bx.com.
The company said in a press release that it intends to rebrand itself around its main product, pureCommerce, and is soliciting offers for the domain via sealed bid.
Two-letter .com domains are obviously a scarce commodity. There are only 676 possible combinations, excluding numerals, and they’ve all been long registered.
Many have changed hands, typically with six-figure sums attached, such as li.com, which sold for $500,000 in 2007, and jf.com, which sold for $101,000 a few months ago.
Apparently trying to pump up the price, BX.com’s press release contains this statement:
Companies, both inside and outside of the US, have pursued the BX.COM domain over the years. Most recently, offers have come from the competitors of The Blackstone Group, whose stock symbol is BX, as well as from Chinese multinational corporations.
If the company did not have such well-established rights in the domain – it’s owned it since 1995 – that would look a lot like evidence of a bad-faith shakedown to many UDRP panelists.