Uptake of .co domains among existing .com.co registrants under the current “grandfathering” process has been quite low, according to .CO Internet chief executive Juan Diego Calle.
The formerly restrictive Colombian ccTLD is opening for global registrations soon, but the domain’s roughly 27,000 third-level registrants have already been given the chance to re-register their brands at the second level.
Calle told me earlier that only about 10% to 20% of .com.co registrants have chosen to do so. Grandfathering opened on March 1 and ends next Tuesday.
“Third-level domains are very well recognised in Colombia as a way to show you have a Colombian presence,” Calle said.
The sunrise period for trademark holders begins on April 1. Companies with trademarks registered in Colombia will be given priority, regardless of where the company is based.
I’ll be writing more about the .co launch tomorrow, to be published in a slightly more respectable venue.