Go Daddy’s quietly launched “Round Up For Charity” scheme has so far raised over $20,000 for the Hope For Haiti appeal, according to the company.
The month-old initiative gives the domain name registrar’s customers the option to round their bill up to the nearest dollar when they buy a product on its web site. The proceeds go to the charity.
With a new .com costing $12.17, that works out to a $0.83 donation every time somebody checks the box. With that in mind, $20,000 works out to the equivalent of about 24,000 registrations.
I was expecting more, given how much business passes though Go Daddy’s site every day, but I guess not all donations will be as high as $0.83, and not everybody will check the box (there really is no excuse for not checking the box).
It’s a pretty cool idea, a good example of how a company can leverage scale to do some good in the world. Haiti could use all the help it can get at the moment.