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Go Daddy checkout charity raises $20k for Haiti

Kevin Murphy, May 9, 2011, 15:55:01 (UTC), Domain Registrars

Go Daddy’s quietly launched “Round Up For Charity” scheme has so far raised over $20,000 for the Hope For Haiti appeal, according to the company.

The month-old initiative gives the domain name registrar’s customers the option to round their bill up to the nearest dollar when they buy a product on its web site. The proceeds go to the charity.

With a new .com costing $12.17, that works out to a $0.83 donation every time somebody checks the box. With that in mind, $20,000 works out to the equivalent of about 24,000 registrations.

I was expecting more, given how much business passes though Go Daddy’s site every day, but I guess not all donations will be as high as $0.83, and not everybody will check the box (there really is no excuse for not checking the box).

It’s a pretty cool idea, a good example of how a company can leverage scale to do some good in the world. Haiti could use all the help it can get at the moment.

Company CEO Bob Parsons has also promised to match his customers’ donations dollar for dollar, according to a press release. He’s also uploaded a video of a recent trip to Haiti here.

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Comments (1)

  1. MikeJ says:

    It will add up. MidwayUSA.com has been doing the same type of program for NRA donations. They have raised over $6M.

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