Go Daddy’s Video.me turned a year old this week and it looks like its biggest success story to date is the video of CEO Bob Parsons shooting an elephant while on vacation in Zimbabwe.
The “Hunting Problem Elephant” clip has been viewed 768,541 times since it was uploaded at the end of March, making it the site’s most-viewed by a considerable margin.
The second most-popular video, with 49,293 views, was uploaded by racing driver Dale Earnhardt Jr, one of Go Daddy’s spokesmodels.
Only five clips have received more than 10,000 views, judging from the front page of the site.
Here’s a screen-grab of Alexa’s user reach graph for Video.me.
The spike corresponds to the elephant incident, which was widely reported online and on TV in the US, but traffic seems to have returned to pre-shooting levels rather quickly afterward.
One of Video.me’s selling points when it launched was the ability to privately share videos, so I guess it’s possible that there’s a thriving community hidden in the site somewhere.