Salesforce.com has bought the domain name data.com for “an amount that significantly exceeds the $1.5 million reserve”, according to Oversee.net.
The domain had been due to be auctioned during the company’s DOMAINFest in Barcelona tomorrow, but was taken out of contention early with the private sale.
While Oversee did not disclose the buyer or final sales price, the Whois record already shows Salesforce.com as the new owner. It was previously owned by United Business Media.
Oversee said the deal brings its year-to-date sales to $11 million.