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Neustar eats own dog food, plans .neustar bid

Kevin Murphy, June 21, 2011, 23:56:57 (UTC), Domain Registries

Neustar has become the first domain name registry to publicly reveal its own “.brand” top-level domain application, announcing this week a .neustar bid.

The company is one of many offering registry services to brand owners that want to run their own custom TLD, so it makes marketing sense for Neustar to put its money where its mouth is.

But it may also run the risk of diluting its .biz brand (such as it is), depending on whether or not it plans to migrate its primary site, neustar.biz, entirely to .neustar.

Neustar is one of only a handful of companies to announce .brand bids. Canon and Hitachi are the two best-known, but others including IBM and Nokia have expressed serious interest.

ICANN has previously predicted as many as 200 .brand bids in the first round, which begins January 12, 2012.

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Comments (6)

  1. […] Neustar eats own dog food, plans .neustar bid Posted by Jag  Published in Domaining.com Neustar eats own dog food, plans .neustar bid […]

  2. andrew says:

    Interesting. My guess is it’s a marketing move to get other people to use them for .brand TLDs.

  3. Tom G says:

    Agree, a strong statement to show prospective clients they back up their sales pitch with their own cash.

  4. […] Neustar eats own dog food, plans .neustar bid […]

  5. […] has said it wants transliterations of .com in multiple scripts, while Neustar has said it plans to apply for its own dot-brand, […]

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