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DirecTV wins first-ever .so UDRP

Kevin Murphy, July 1, 2011, 18:04:22 (UTC), Domain Policy

The recently relaunched .so top-level domain has seen its first UDRP case. DirecTV, the American satellite TV provider, won its complaint over the domain directv.so.

As you might imagine, it was found by WIPO to be a slam-dunk case of cybersquatting, with the respondent not even bothering to respond.

The domain was registered April 1, the first day .SO Registry opened its doors to general availability.

The registrant merely parked the domain with his registrar, which is enough nowadays to show commercial use and thus bad faith.

It will be interesting to see how badly .so is cybersquatted. It was not a particularly high-profile launch, and it lacks the attractiveness of, say, .co, so I expect we won’t see a great many UDRP cases filed.

.SO Registry, which has GMO Registry as its back-end provider, had pretty much the same trademark protection mechanisms built-in as .co, and used some of the same counsel to create them.

.so is the ccTLD for Somalia.

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